Twist up the product until you have the desired amount exposed.
Glide the paw balm stick directly onto your dog's paw pads, or rub a small amount of balm with your fingers and gently massage it into your dog's paw pads.
Allow the paw balm to absorb into the paw pads.
Since your dog may be tempted to lick their paws, it's a good idea to distract them. Reapply as needed.